clear removable braces, facial and dental cosmetic surgeries have decreased significantly. With these types of products, gaps have been bridged between invasive surgical procedures and the non-invasive approaches such as teeth whitening and skin care products. What has brought along this recent non-invasive trend? Is it the recession that caused people to look for less expensive cosmetic approaches? Or is it that people have become more educated about the processes and the potentially negative consequences of surgical procedures? In my opinion, it’s probably both. Generally with new cosmetic products and techniques, it takes awhile before they become publicly accepted and mainstream. But that has not been the case with the newer products aforementioned. With a vast amount of information readily available to patients and more conscious spending, products such as Juvederm, Botox, and Invisalign have exploded in the market relatively quickly. Regardless of what brought on this new non-invasive trend, it’s a huge positive for the cosmetic and beauty world. Cosmetic practitioners have new weapons in their arsenal and while surgical procedures are absolutely necessary in certain cases, we now have options for patients where surgery may be too aggressive as an treatment option.]]>